Solving little problems that became BIG monsters... 👹
11 days ago • 1 min readSometimes a simple obstacle is doing more damage in your business and than you might realize, Reader. The “job” for this project was simple - untangle an overly complex and outdated email marketing system in her B2B consulting business and migrate an improved membership experience to a superior platform. Today, the doors opened and new members are flooding in to an upgraded platform & membership experience, a killer onboarding process, with veteran members sharing invites with their peers....
READ POSTWhen you see the number, but have no idea what to do about it...
23 days ago • 2 min readHi there Reader! You been on social lately?About six weeks ago, everyone was jumping on the Skool bandwagon because Hormozi became a partner - and there was SO much excitement about building a membership. "2024 is the YEAR of the MEMBERSHIP!" Twitter hailed, like community building, membership models and recurring revenue models haven't been around for ages. Nobody talks about the REAL facts. In 2019, it was predicted that over 75% of businesses would have a subscription model offer by 2023....
READ POSTEngagement, retention, and results - they all start here.
29 days ago • 1 min readHi there Reader, Ever wonder why some communities thrive and grow with engaged and loyal members, while others can't get a 2nd login? Not many people will tell you this, but the first 72 hours make ALL the difference. Those first three days of a customers experience with you can make or break their retention, engagement, AND the results they're likely to get from you. But what does this look like in practice? And what should you (or your VA, or your community moderator) be doing during this...
READ POSTWhat's TRULY important for growth in 2024
4 months ago • 2 min readWanna know a secret, Reader? Achieving sustainable growth is a lot like turning a recipe into a dish. You gotta have the right ingredients, an equipped space, the skills to execute the recipe... it's a whole thing. A recipe can have variations (cultural adaptations, available ingredients, personal preferences). The same combo of ingredients can be tweaked by ratio to deliver radically different outcomes. (Tortillas vs. grits vs. polenta, amirite?) A recipe can have levels of sophistication in...
READ POST🌡️ How I take the temp of your biz success, with one question...
11 months ago • 3 min readHi Reader - people talk a lot of ish about getting more clients, more members, and more growth, amirite? Maybe you spent some time growing your list, but don't really send out emails very often. Maybe you're working hard to get sales off of social media followings (or private groups) and you're having a hard time closing the deal. There's nothing worse than underperforming sales results... and I have BEEN there. When I first started running my business - I BLEW IT and didn't make my list a...
READ POST🦾 I used AI to create my new head shots... wanna see?
about 1 year ago • 7 min readOkay so first of all Reader, I know AI is ALL the RAGE right now as everyone is figuring out how it can be used, and what it means for their profession. Back in the day, when I worked at an innovation think tank, part of my role was future casting and trend watching. So getting hip to what AI can do (or not do) is something I've been mulling over ever since Midjourney (an AI image generator) was released and I was mashing in prompts to figure out what it was capable of... Here's what I can...
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