It's story time Reader, Today I wanna tell you about Francine. She had built a wildly successful membership. It made over a million dollars since its inception. On the outside? It looked like the dream: new tutorials every month, live events, a buzzing community, and an arsenal of content going back years. But inside? She was fried. The “new thing every month” model had been fun and exciting at first. But five years in? Her life had changed. The spark was gone. The idea of cranking out one...

They can’t help themselves, Reader. Someone taught them to do it this way, so they taught you to do it this way — and here we are. Remember back in school? That classic writing assignment: share your insight on a topic. The first steps? Define your core statement. Create an outline to make your point. Fill it in. And you know what? That same mediocre advice has stuck around to this day. Want to create a course? Define who it’s for and what they’ll get (aka fancy core statement), create the...

Hi there Reader, In case you missed it, I was telling you about "CC" — a career development brand that had become a leader in their industry and niche. Last email, we left them on the brink. They’d finally seen the real journey laid out, realized they didn’t need to build anything new, and had everything they needed to scale — if they were willing to do the real work. Some changes were easy. Unsubscribing from a redundant platform, swapping an email provider, building solid infrastructure —...

Story time, Reader, Once upon a time, not so long ago, a niche career development brand — let's call them "CC" — had become the trusted guide in their field for over a decade.They had EVERYTHING: a massive content library, offers for every career stage, live coaching, digital resources… you name it. Their work, reputation, and results? Impressive AF. But behind the scenes? Their system was held together by duct tape, outdated tech stacks, and the gnawing fear that if they touched anything,...

No one wants to say this out loud, Reader — but when the founder is the product, their business becomes a living monument to the bottleneck. You know what that looks like? The team can’t move without constant reviews, approvals, and emergency pings at 11pm. Customers are co-dependent instead of empowered to get results. Founders burn out, lose their creative edge, and start to resent the thing they once loved. Content turns into an endless hamster wheel — just feeding the algorithm to stay...

So here’s the TRUTH truth, Reader, For more years than I care to admit, I’ve been behind the scenes of all kinds of businesses, at every level of growth and sophistication. I’ve seen the dirty laundry, the industry secrets, and the silent struggles that never make it onto the highlight reels. I’ve helped incredible visions take flight and reshape industries. I’ve also watched brilliant ideas get smushed under the burden it took to fly them. If your mission is to create powerful, positive...

Let’s talk about why your systems keep cracking, Reader. It’s probably not your emails.It’s probably not your tool.It’s probably not even your offer. It’s that you built it for one perspective—and systems that scale have to work for every stakeholder involved. The most effective systems solve obstacles across four key layers: 1. The Customer What friction are they hitting right before this system shows up? Is it confusion? (about the offer, the timing, the next step?) Is it mistrust? (do they...

You ever build something that you know is good—like actually valuable, well-designed, beautiful even—and then no one touches it? No one opens the post.No one consumes the content.No one shows up for the thing you poured yourself into. And suddenly, you’re spiraling: "Is it me? Are people sick of this stuff? Maybe I should do a challenge? Maybe I just need a better engagement strategy…” Here’s the truth, Reader: If they’re not using it, they probably don’t know what the fuck they’re supposed...

Lemme be real clear Reader. A lot of the people who come into my world aren’t flailing. They've accomplished BIG things. They are succeeding. But behind the scenes? They’re white-knuckling it. Holding everything together. Juggling ops, delivery, offers, team, content - and still being the visionary. There’s money coming in, sure. But ease? Energy? Time to build what’s next? Girl, where. That doesn’t mean you’re failing. But it’s not working either. You’re doing TOO much. And the thought of...