What happens when YOU are the product

No one wants to say this out loud, Reader — but when the founder is the product, their business becomes a living monument to the bottleneck.

You know what that looks like?

The team can’t move without constant reviews, approvals, and emergency pings at 11pm.
Customers are co-dependent instead of empowered to get results.
Founders burn out, lose their creative edge, and start to resent the thing they once loved.
Content turns into an endless hamster wheel — just feeding the algorithm to stay relevant.
The team spends more time patching holes, catching up, and maintaining half-broken workflows than building anything new.
Tech and operation systems multiply in complexity, creating more overhead instead of making life easier.
The big ideas, those “I’ll get to it someday” moves, sit in a dusty corner because there’s no time, no bandwidth, no system to support them.
Life carries on, and it brings changes — but the business doesn’t have the resilience or flexibility to change with it. Every small shift becomes a “tough decision at the crossroads” moment.

And the kicker? All the growth that was so hard won gets swallowed by the cost of maintaining a fragile machine.

Impact? Forget it.

The mission becomes "just make sure the next launch performs."

The vision that started it all? It's drowning under the weight of keeping the system alive.

When you allow yourself to become the product, you build a prison of your business.

Instead of feeding people who are hungry for real change, you end up feeding the beast that demands more of you, every single day.

There’s a way out — but it requires burning down the fantasy that "more effort", "this next launch" or "just one more funnel" will save it.

You ready to burn that down for something greater?

There is a way to scale without adding "more, more, more." You’ll see exactly what that looks like in action.

Starlight

S T A R L I G H T M U N D Y
Growth Strategy + Elegant Systems + Massive Impact
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