✨ SPARKED

Sometimes a simple obstacle is doing more damage in your business and than you might realize, Reader. The “job” for this project was simple - untangle an overly complex and outdated email marketing system in her B2B consulting business and migrate an improved membership experience to a superior platform. Today, the doors opened and new members are flooding in to an upgraded platform & membership experience, a killer onboarding process, with veteran members sharing invites with their peers....

Hi there Reader! You been on social lately?About six weeks ago, everyone was jumping on the Skool bandwagon because Hormozi became a partner - and there was SO much excitement about building a membership. "2024 is the YEAR of the MEMBERSHIP!" Twitter hailed, like community building, membership models and recurring revenue models haven't been around for ages. Nobody talks about the REAL facts. In 2019, it was predicted that over 75% of businesses would have a subscription model offer by 2023....

Hi there Reader, Ever wonder why some communities thrive and grow with engaged and loyal members, while others can't get a 2nd login? Not many people will tell you this, but the first 72 hours make ALL the difference. Those first three days of a customers experience with you can make or break their retention, engagement, AND the results they're likely to get from you. But what does this look like in practice? And what should you (or your VA, or your community moderator) be doing during this...

Everyone working SO HARD to get new customers and members, to see them walk out the back door a few months later…. ⚡️ THE REAL MONEY IS IN RETENTION ⚡️ And retention STARTS the minute they hit the “buy” button. THIS?! 👇🫢🤢 - Welcome Email - Purchase Receipt Email - Platform Login Email DOES NOT AN ONBOARDING EXPERIENCE MAKE. A great experience can be simple and wildly effective. And when you have a good onboarding in place...?⚡️⚡️The ROI is 3x CLV PER CUSTOMER ⚡️⚡️ Yeah. Go ahead and do that...

Wanna know a secret, Reader? Achieving sustainable growth is a lot like turning a recipe into a dish. You gotta have the right ingredients, an equipped space, the skills to execute the recipe... it's a whole thing. A recipe can have variations (cultural adaptations, available ingredients, personal preferences). The same combo of ingredients can be tweaked by ratio to deliver radically different outcomes. (Tortillas vs. grits vs. polenta, amirite?) A recipe can have levels of sophistication in...

I LOVE a good road trip. Great music. Fantastic co-pilot. Zooming around obstacles and ahead of the traffic. Taking a break whenever we feel like it. Stopping to take in a view. To take in a meal. To explore some little shop, and get some lovely little things. Checking maps to see what else might be around, along the way. I love it as much as getting to my destination. I LOVE to drive. I LOVE to go fast. I love winding roads where I hafta slow down. I love seeing new places I’ve never been. I...

Hey there Reader, There are three things every community creator I’ve spoken to wants: More members (more revenue) Better engagement (more energy) Improve retention (customer lifetime value) Every activity inside your community should be designed to deliver results on each of those goals AND, when it’s done well - save time and maximize effort. The methods I use to help community & membership builders are formulated to deliver on all these levels. ⚡️ The Member Feature is a STELLAR example of...

Hi Reader - people talk a lot of ish about getting more clients, more members, and more growth, amirite? Maybe you spent some time growing your list, but don't really send out emails very often. Maybe you're working hard to get sales off of social media followings (or private groups) and you're having a hard time closing the deal. There's nothing worse than underperforming sales results... and I have BEEN there. When I first started running my business - I BLEW IT and didn't make my list a...

Okay so first of all Reader, I know AI is ALL the RAGE right now as everyone is figuring out how it can be used, and what it means for their profession. Back in the day, when I worked at an innovation think tank, part of my role was future casting and trend watching. So getting hip to what AI can do (or not do) is something I've been mulling over ever since Midjourney (an AI image generator) was released and I was mashing in prompts to figure out what it was capable of... Here's what I can...