Ready for some tough talk? 😤
6 months ago • 3 min readThere are home cooks, and there are chefs.A home cook knows their kitchen inside and out. They cater to the tastes and styles of their family and culture.However, a chef can create a dining experience for a large group, over and over all night long. They have a menu and style built on the fundamentals of excellent food, adding their unique perspective, combined with something people desire and pay to experience.Home cooks and chefs have radically different goals and experiences in the...
READ POSTHonestly? I was about to burn a bridge over nothing...
7 months ago • 2 min readWorking together had gotten REAL difficult lately, and I could tell we both felt like wringing the others neck.When I was alone, I would pace around the office, ranting my frustration, trying to figure out how to resolve the problem without resorting to finger pointing.----In moments like this, (thanks to many previous failures - we're all human) I've learned to identify when a problem is becoming dangerous and pump the brakes.I try to ask myself "what do I WANT to happen here?" so I can...
READ POSTSolving little problems that became BIG monsters... 👹
8 months ago • 1 min readSometimes a simple obstacle is doing more damage in your business and than you might realize, Reader. The “job” for this project was simple - untangle an overly complex and outdated email marketing system in her B2B consulting business and migrate an improved membership experience to a superior platform. Today, the doors opened and new members are flooding in to an upgraded platform & membership experience, a killer onboarding process, with veteran members sharing invites with their peers....
READ POSTWhen you see the number, but have no idea what to do about it...
8 months ago • 2 min readHi there Reader! You been on social lately?About six weeks ago, everyone was jumping on the Skool bandwagon because Hormozi became a partner - and there was SO much excitement about building a membership. "2024 is the YEAR of the MEMBERSHIP!" Twitter hailed, like community building, membership models and recurring revenue models haven't been around for ages. Nobody talks about the REAL facts. In 2019, it was predicted that over 75% of businesses would have a subscription model offer by 2023....
READ POSTEngagement, retention, and results - they all start here.
8 months ago • 1 min readHi there Reader, Ever wonder why some communities thrive and grow with engaged and loyal members, while others can't get a 2nd login? Not many people will tell you this, but the first 72 hours make ALL the difference. Those first three days of a customers experience with you can make or break their retention, engagement, AND the results they're likely to get from you. But what does this look like in practice? And what should you (or your VA, or your community moderator) be doing during this...
READ POSTWhat's TRULY important for growth in 2024
11 months ago • 2 min readWanna know a secret, Reader? Achieving sustainable growth is a lot like turning a recipe into a dish. You gotta have the right ingredients, an equipped space, the skills to execute the recipe... it's a whole thing. A recipe can have variations (cultural adaptations, available ingredients, personal preferences). The same combo of ingredients can be tweaked by ratio to deliver radically different outcomes. (Tortillas vs. grits vs. polenta, amirite?) A recipe can have levels of sophistication in...
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