SPARKED

You ever build something that you know is good—like actually valuable, well-designed, beautiful even—and then no one touches it? No one opens the post.No one consumes the content.No one shows up for the thing you poured yourself into. And suddenly, you’re spiraling: "Is it me? Are people sick of this stuff? Maybe I should do a challenge? Maybe I just need a better engagement strategy…” Here’s the truth, Reader: If they’re not using it, they probably don’t know what the fuck they’re supposed...

Lemme be real clear Reader. A lot of the people who come into my world aren’t flailing. They've accomplished BIG things. They are succeeding. But behind the scenes? They’re white-knuckling it. Holding everything together. Juggling ops, delivery, offers, team, content - and still being the visionary. There’s money coming in, sure. But ease? Energy? Time to build what’s next? Girl, where. That doesn’t mean you’re failing. But it’s not working either. You’re doing TOO much. And the thought of...

I'm just gonna jump to the punchline on this one, Reader - When founders delay change, it compounds. Quietly. Expensively. A while back, I wrote a proposal for a founder who should have been a dream client. Her mission was bold. Her team was skilled. Her membership had traction — and the growth strategy was a disaster. I handed her a strategic roadmap that would have cut ops load in half, grown her profit by 30%, and bought back dozens of hours a month. She said yes.Asked me to meet the team....

There are home cooks, and there are chefs. A home cook knows their kitchen. They cook from instinct—for their people, their palate, their culture.But a chef? A chef delivers a consistent experience across time, pressure, and volume.They build on fundamentals, shape desire into dishes, and refine until it’s not just delicious—it’s unforgettable. Neither is better. But they’re playing entirely different games. So let’s talk business.Where are you defaulting to home cook thinking…When you say...

Hi there, Reader - Sometimes the obstacle in your business isn’t dramatic.It’s not loud.It’s not urgent. But it’s everywhere. That was the case for a B2B founder I recently worked with.She had a successful membership. Revenue was solid.But behind the scenes? Her systems were a slow-motion wreck. Her email marketing was overcomplicated and outdated.Her membership platform was clunky and uninspiring—for her and her members.She hadn’t touched the tech in over 18 months. Because every time she...

Hi there Reader, Let’s talk about the number no one wants to admit they’re watching: How many people canceled this month? After a big launch or challenge, it’s easy to focus on growth.Excitement is high. Energy’s buzzing. The graph goes up. But 30 days later?That’s when reality hits.I’ve seen it over and over - including a client who lost 350 members in one cycle. Not because their product sucked.Not because they weren’t good at what they do.But because they never built a retention engine....

Hi there Reader, Ever wonder why some communities become magnetic—alive with energy, engagement, and loyal members—while others fall flat by week two? It almost never comes down to content. Or pricing. Or even platform. It’s what happens in the first 72 hours that makes or breaks your retention, engagement, and ROI. Those first three days?That’s when people decide if they belong.That’s when they calibrate their expectations.That’s when momentum starts—or evaporates. I recently taught this in...

Everyone’s grinding so hard to get new customers, new members, new buyers... Only to watch them walk out the back door a few months later. Let me say this loud for the folks in the launch cave: ⚡ The real money is in retention. ⚡ And retention? Starts the moment someone hits “buy.” But what do most folks give them? A welcome email A receipt A login link That is not an onboarding experience.That’s a paper trail. If you want retention? You need to earn it—early. A strong onboarding doesn’t have...

I LOVE a good road trip. Great music. Fantastic co-pilot. Zooming around obstacles and ahead of the traffic. Taking a break whenever we feel like it. Stopping to take in a view. To take in a meal. To explore some little shop, and get some lovely little things. Checking maps to see what else might be around, along the way. I love it as much as getting to my destination. I LOVE to drive. I LOVE to go fast. I love winding roads where I hafta slow down. I love seeing new places I’ve never been. I...