When the retention stat punches you in the face...

Hi there Reader,

Let’s talk about the number no one wants to admit they’re watching:

After a big launch or challenge, it’s easy to focus on growth.
Excitement is high. Energy’s buzzing. The graph goes up.

But 30 days later?
That’s when reality hits.
I’ve seen it over and over - including a client who lost 350 members in one cycle.

Not because their product sucked.
Not because they weren’t good at what they do.
But because they never built a retention engine.

Here’s the real deal:

In 2019, it was predicted that 75% of businesses would move toward a subscription model by 2023.
But fewer than 20% of those would succeed at retention.

That’s not a trend. That’s a systems failure.

Even now, 71% of Americans say they’re wasting over $50/month on subscriptions they don’t use.

You think they’re going to choose to stay in something that doesn’t feel good?

"Close your eyes and hope they forget to unsubscribe" is not a system.

So if you're staring at a disappointing number on your dashboard, you're not alone.
And more importantly - you're not blowing it.
But the system might be.

That’s why I pulled back the curtain last week and taught a segment of my Retention Blueprint for a private client group.
No fluff. No pitch. No hacks.

Just pure strategy on:

• What actually keeps people engaged
• The real reason members fade out
• How to build a system that earns retention, not just delays cancellation

​Spend the next 20 minutes leveling up what you know about retention, engagement and growth.​

And if you already know your membership is draining you?

There’s a fix. And it’s faster than you think.

Talk soon,

​

Starlight “It Don’t Mean Sh*t Unless They Stay” Mundy

S T A R L I G H T M U N D Y ​Growth Strategy + Elegant Systems + Massive Impact ​Book a Quick Chat | Explore Bottled Lightning​

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