Stop shaking the tree once a quarter


You know what a launch feels like to me, Reader?

It's like walking up to your fruit tree and shaking the absolute shit out of it. Then picking up whatever falls.

If the tree is loaded with ripe fruit, great. You'll get a harvest.

But if the timing is off? If people aren't ready? You shake and shake and nothing happens.

Or worse - you get a couple pieces of fruit and a whole lot of launch exhaustion.

Here's what I want you to consider instead:

What if you walked into your garden every day and just picked what was ripe?

Not a treeload of fruit all at once. Just... what's ready.

This is what an open door system does. It doesn't force the timing. It meets people when they're ready.

And here's the thing: your audience has gotten smart. Subscribers know a launch sequence when they see one. They know the cart is going to close and then open again in three months. They know the "urgency" is manufactured.

So they wait. Or they tune out. Or they love your work but never quite make it to the buy button because the timing didn't align with when they were actually ready to commit.

An open door changes that.

It says: "Hey, this thing exists. It's here when you're ready. Here's what's happening inside right now."

No false scarcity. No countdown timers.

Picking what's ripe with clear, consistent invitations that let people walk through the door on their timeline, not yours.

The Open Door Fix Pack gives you three simple systems to make this happen:

  1. Velvet Rope Broadcasts that show what's happening inside your membership (so people can see what they're missing)
  2. Micro-products from your best member content (so people can taste what you do before committing)
  3. Close-the-loop invitations everywhere (so good paths don't end in dead ends)

You can still run launches when it makes sense. But underneath, you'll have a calm, steady system that catches people whenever they're ready.

You can keep shaking the tree. Or you can start harvesting what's ripe every single day (automagically).

Grab the Open Door Fix Pack here for $37

S T A R L I G H T M U N D Y
Community Growth • Membership Strategy • Elegant Systems
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