Hi there, Reader -

Sometimes the obstacle in your business isn’t dramatic.
It’s not loud.
It’s not urgent.

But it’s everywhere.

That was the case for a B2B founder I recently worked with.
She had a successful membership. Revenue was solid.
But behind the scenes? Her systems were a slow-motion wreck.

Her email marketing was overcomplicated and outdated.
Her membership platform was clunky and uninspiring—for her and her members.
She hadn’t touched the tech in over 18 months.

Because every time she thought about fixing it?

Until fine became friction.
Then friction became avoidance.
And avoidance became a serious cap on her growth.

Fast forward 8 weeks into our collaboration:

→ Her membership is now hosted on a platform that makes her excited to show up
→ New members are flowing in through clean, segmented onboarding
→ Old members are re-engaging and referring others
→ She’s saving real money on maintenance, tech support, and admin drain
→ There’s documentation, automation, and air in her calendar again

But the real win?

She’s writing thoughtful campaigns. She’s present with her people.
The inspiration came back because the resistance left.

​

Sometimes, the problem isn’t that your strategy sucks.

It’s that you’ve got one anvil-sized obstacle quietly stalling the whole machine.

It might be:

• A platform that no longer fits
• A messy backend no one wants to touch
• A member journey that’s secretly leaking trust
• A marketing system that only looks like it’s working

Whatever it is, you don’t have to keep stepping over it.

If you’re ready to remove the block - and get your energy back in the process - I’d love to help.

Just hit reply and tell me what feels heavy.
I’ll help you name the monster… and build a clean path forward.

Starlight "The Dragon Slayer" Mundy

S T A R L I G H T M U N D Y ​Growth Strategy + Elegant Systems + Massive Impact ​Book a Quick Chat | Explore Bottled Lightning​