|
Hey there Reader,
You're never gonna hear someone who talks about launch results admit this but I'm gonna tell you the truth right now:
Most creators celebrate sales…
but sales aren’t where the real money is.
Retention is.
A sale is JUST a first step.
It's effectively the cover charge getting them in the club. But that doesn't get them buying drinks, staying for hours, bringing their friends, and coming back again next weekend.
Retention is the actual revenue. This is the revenue that builds scale, stability, and starts bringing in compounding ROI.
Because when someone buys once, that’s nice.
When they stay, finish, upgrade, refer, or repeat-buy?
That’s the recurring revenue business model.
Sales are nice. I'm not gonna lie - I love me a whirlwind launch and windfall.
But if you’re losing buyers in their first 90 days, it's not real growth - it's a replacement launch.
The F A S T E S T (and B E S T) way to flip that?
At the source where the problem and potential meet.
Your customer onboarding.
Every single profitable membership, program, or subscription I’ve ever audited had one thing in common:
A tight, intentional onboarding experience that builds customer confidence, momentum, and belonging.
That’s what gets customers to stick.
That’s what makes them finish.
That’s what keeps them buying.
That’s what adds years to your LTV without adding more marketing.
This is why I created the Onboarding Fix Pack.
It’s the exact behavioral email sequence I use with clients to stabilize retention and turn shaky offers into sticky ones.
If you want next year’s revenue to feel stable instead of chaotic, install this now.
Get the Onboarding Fix Pack →
Sales are exciting.
Retention is where the real shmunny is.
Starlight
|