Everyone's working so hard to get new customers...


Everyone’s grinding so hard to get new customers, new members, new buyers...

Only to watch them walk out the back door a few months later.

Let me say this loud for the folks in the launch cave:

⚡ The real money is in retention. ⚡

And retention? Starts the moment someone hits “buy.”

But what do most folks give them?

  • A welcome email
  • A receipt
  • A login link

That is not an onboarding experience.
That’s a paper trail.

If you want retention?

You need to earn it—early.

A strong onboarding doesn’t have to be complicated.
But it does need to be intentional, strategic, and centered on belonging.

When you get it right?

Onboarding can 3x the customer lifetime value of each person who joins.

Yeah. Go do that math.


Ready to stop letting your ad budget and hard work evaporate?

Grab this: The Onboarding Planner
→ A powerful, flexible tool that works for programs, memberships, courses, cohorts, and more.

It’ll help you:

  • Map the real first impressions your customers are having
  • Plan simple touchpoints that build trust + momentum
  • Design experiences that increase retention from day one

If someone’s investing with you, they deserve this.
(And honestly? So does your profit margin.)

S T A R L I G H T M U N D Y
Growth Strategy + Elegant Systems + Massive Impact
Book a Quick Chat | Bottled Lightning